Oct 18, 2025
ICONIA New boutique Design Blancpain in Beijing’s Wangfu Central
Oct 18, 2025
ICONIA New boutique Design Blancpain in Beijing’s Wangfu Central
Blancpain proudly unveils its new flagship boutique in Beijing’s Wangfu Central — a 435 m² space that embodies the brand’s watchmaking excellence and spirit of innovation.
Conceived as an immersive destination, the boutique’s design draws inspiration from nature, reflecting purity, authenticity, and timeless craftsmanship.
On the ground floor, visitors are transported into the depths of the ocean, where floating glass bubble motifs evoke the underwater world of the Fifty Fathoms.
Ascending to the first floor, they arrive in the heart of the Vallée de Joux — Blancpain’s birthplace — revealed through delicate marquetry landscapes. Dedicated salons invite exploration of each collection, while a customer care workshop recreates the atmosphere of Blancpain’s Le Brassus ateliers.
More than a boutique, Wangfu Central is a true experiential landmark — a celebration of contemporary design and Blancpain’s enduring heritage of Swiss fine watchmaking.
Author
Nicolas REBET
Fils de commerçants et retailer à mes débuts, j’ai toujours été convaincu que le magasin reste un lieu unique où se joue l’émotion, la relation et la fidélisation.
Related
News
©
Coquie 2026
Studio
Coquie
Turning space into stories you can walk through
Oct 18, 2025
ICONIA New boutique Design Blancpain in Beijing’s Wangfu Central
Oct 18, 2025
ICONIA New boutique Design Blancpain in Beijing’s Wangfu Central
Blancpain proudly unveils its new flagship boutique in Beijing’s Wangfu Central — a 435 m² space that embodies the brand’s watchmaking excellence and spirit of innovation.
Conceived as an immersive destination, the boutique’s design draws inspiration from nature, reflecting purity, authenticity, and timeless craftsmanship.
On the ground floor, visitors are transported into the depths of the ocean, where floating glass bubble motifs evoke the underwater world of the Fifty Fathoms.
Ascending to the first floor, they arrive in the heart of the Vallée de Joux — Blancpain’s birthplace — revealed through delicate marquetry landscapes. Dedicated salons invite exploration of each collection, while a customer care workshop recreates the atmosphere of Blancpain’s Le Brassus ateliers.
More than a boutique, Wangfu Central is a true experiential landmark — a celebration of contemporary design and Blancpain’s enduring heritage of Swiss fine watchmaking.
Author
Nicolas REBET
Fils de commerçants et retailer à mes débuts, j’ai toujours été convaincu que le magasin reste un lieu unique où se joue l’émotion, la relation et la fidélisation.
Related
News
©
Coquie 2026
Studio
Coquie
Turning space into stories you can walk through
Oct 18, 2025
ICONIA New boutique Design Blancpain in Beijing’s Wangfu Central
Oct 18, 2025
ICONIA New boutique Design Blancpain in Beijing’s Wangfu Central
Blancpain proudly unveils its new flagship boutique in Beijing’s Wangfu Central — a 435 m² space that embodies the brand’s watchmaking excellence and spirit of innovation.
Conceived as an immersive destination, the boutique’s design draws inspiration from nature, reflecting purity, authenticity, and timeless craftsmanship.
On the ground floor, visitors are transported into the depths of the ocean, where floating glass bubble motifs evoke the underwater world of the Fifty Fathoms.
Ascending to the first floor, they arrive in the heart of the Vallée de Joux — Blancpain’s birthplace — revealed through delicate marquetry landscapes. Dedicated salons invite exploration of each collection, while a customer care workshop recreates the atmosphere of Blancpain’s Le Brassus ateliers.
More than a boutique, Wangfu Central is a true experiential landmark — a celebration of contemporary design and Blancpain’s enduring heritage of Swiss fine watchmaking.
Author
Nicolas REBET
Fils de commerçants et retailer à mes débuts, j’ai toujours été convaincu que le magasin reste un lieu unique où se joue l’émotion, la relation et la fidélisation.
Related
News
©
Coquie 2026
Studio
Coquie