Muséal
This Samsung shop-in-shop was conceived as a pure and controlled environment, defined by monochromatic black surfaces and precise lighting interventions. The project explores minimalism as a tool for clarity, allowing products, technology, and spatial organization to take center stage.
This Samsung shop-in-shop was conceived as a pure and controlled environment, defined by monochromatic black surfaces and precise lighting interventions. The project explores minimalism as a tool for clarity, allowing products, technology, and spatial organization to take center stage.
Retail Design
Muséal
Monochrome Environment
The space is built around a dark, unified palette that creates a calm and immersive backdrop. This monochromatic approach reduces visual noise and enhances contrast, allowing products and illuminated elements to stand out with precision and intention.
Monochrome Environment
The space is built around a dark, unified palette that creates a calm and immersive backdrop. This monochromatic approach reduces visual noise and enhances contrast, allowing products and illuminated elements to stand out with precision and intention.
Monochrome Environment
The space is built around a dark, unified palette that creates a calm and immersive backdrop. This monochromatic approach reduces visual noise and enhances contrast, allowing products and illuminated elements to stand out with precision and intention.
Light as Structure
Lighting acts as both separation and signage. Integrated light lines define zones, guide movement, and structure the space without physical barriers. This subtle use of light reinforces orientation while maintaining a clean and uninterrupted visual field.
Light as Structure
Lighting acts as both separation and signage. Integrated light lines define zones, guide movement, and structure the space without physical barriers. This subtle use of light reinforces orientation while maintaining a clean and uninterrupted visual field.
Light as Structure
Lighting acts as both separation and signage. Integrated light lines define zones, guide movement, and structure the space without physical barriers. This subtle use of light reinforces orientation while maintaining a clean and uninterrupted visual field.
Scenographed Flow
The layout is entirely dictated by the appliances on display. Circulation is fluid and intuitive, offering clear sightlines across the entire shop-in-shop. Each product is scenographed within a coherent system, ensuring immediate understanding and a seamless customer experience.
Scenographed Flow
The layout is entirely dictated by the appliances on display. Circulation is fluid and intuitive, offering clear sightlines across the entire shop-in-shop. Each product is scenographed within a coherent system, ensuring immediate understanding and a seamless customer experience.
Scenographed Flow
The layout is entirely dictated by the appliances on display. Circulation is fluid and intuitive, offering clear sightlines across the entire shop-in-shop. Each product is scenographed within a coherent system, ensuring immediate understanding and a seamless customer experience.
A PROJECT BY ICONIA
This Samsung shop-in-shop was conceived as a pure and controlled environment, defined by monochromatic black surfaces and precise lighting interventions. The project explores minimalism as a tool for clarity, allowing products, technology, and spatial organization to take center stage.
Retail Design
Patrick Beauman
“A bold and highly controlled concept where minimalism enhances clarity and usability. The monochromatic palette and precise lighting create an immersive environment that lets the products speak for themselves.”
“A bold and highly controlled concept where minimalism enhances clarity and usability. The monochromatic palette and precise lighting create an immersive environment that lets the products speak for themselves.”
Next
Project
©
Coquie 2026
Studio
Coquie
Turning space into stories you can walk through
Muséal
This Samsung shop-in-shop was conceived as a pure and controlled environment, defined by monochromatic black surfaces and precise lighting interventions. The project explores minimalism as a tool for clarity, allowing products, technology, and spatial organization to take center stage.
This Samsung shop-in-shop was conceived as a pure and controlled environment, defined by monochromatic black surfaces and precise lighting interventions. The project explores minimalism as a tool for clarity, allowing products, technology, and spatial organization to take center stage.
Retail Design
Muséal
Monochrome Environment
The space is built around a dark, unified palette that creates a calm and immersive backdrop. This monochromatic approach reduces visual noise and enhances contrast, allowing products and illuminated elements to stand out with precision and intention.
Monochrome Environment
The space is built around a dark, unified palette that creates a calm and immersive backdrop. This monochromatic approach reduces visual noise and enhances contrast, allowing products and illuminated elements to stand out with precision and intention.
Monochrome Environment
The space is built around a dark, unified palette that creates a calm and immersive backdrop. This monochromatic approach reduces visual noise and enhances contrast, allowing products and illuminated elements to stand out with precision and intention.
Light as Structure
Lighting acts as both separation and signage. Integrated light lines define zones, guide movement, and structure the space without physical barriers. This subtle use of light reinforces orientation while maintaining a clean and uninterrupted visual field.
Light as Structure
Lighting acts as both separation and signage. Integrated light lines define zones, guide movement, and structure the space without physical barriers. This subtle use of light reinforces orientation while maintaining a clean and uninterrupted visual field.
Light as Structure
Lighting acts as both separation and signage. Integrated light lines define zones, guide movement, and structure the space without physical barriers. This subtle use of light reinforces orientation while maintaining a clean and uninterrupted visual field.
Scenographed Flow
The layout is entirely dictated by the appliances on display. Circulation is fluid and intuitive, offering clear sightlines across the entire shop-in-shop. Each product is scenographed within a coherent system, ensuring immediate understanding and a seamless customer experience.
Scenographed Flow
The layout is entirely dictated by the appliances on display. Circulation is fluid and intuitive, offering clear sightlines across the entire shop-in-shop. Each product is scenographed within a coherent system, ensuring immediate understanding and a seamless customer experience.
Scenographed Flow
The layout is entirely dictated by the appliances on display. Circulation is fluid and intuitive, offering clear sightlines across the entire shop-in-shop. Each product is scenographed within a coherent system, ensuring immediate understanding and a seamless customer experience.
A PROJECT BY ICONIA
This Samsung shop-in-shop was conceived as a pure and controlled environment, defined by monochromatic black surfaces and precise lighting interventions. The project explores minimalism as a tool for clarity, allowing products, technology, and spatial organization to take center stage.
Retail Design
Patrick Beauman
“A bold and highly controlled concept where minimalism enhances clarity and usability. The monochromatic palette and precise lighting create an immersive environment that lets the products speak for themselves.”
“A bold and highly controlled concept where minimalism enhances clarity and usability. The monochromatic palette and precise lighting create an immersive environment that lets the products speak for themselves.”
Next
Project
©
Coquie 2026
Studio
Coquie
Turning space into stories you can walk through
Muséal
This Samsung shop-in-shop was conceived as a pure and controlled environment, defined by monochromatic black surfaces and precise lighting interventions. The project explores minimalism as a tool for clarity, allowing products, technology, and spatial organization to take center stage.
This Samsung shop-in-shop was conceived as a pure and controlled environment, defined by monochromatic black surfaces and precise lighting interventions. The project explores minimalism as a tool for clarity, allowing products, technology, and spatial organization to take center stage.
Retail Design
Muséal
Monochrome Environment
The space is built around a dark, unified palette that creates a calm and immersive backdrop. This monochromatic approach reduces visual noise and enhances contrast, allowing products and illuminated elements to stand out with precision and intention.
Monochrome Environment
The space is built around a dark, unified palette that creates a calm and immersive backdrop. This monochromatic approach reduces visual noise and enhances contrast, allowing products and illuminated elements to stand out with precision and intention.
Monochrome Environment
The space is built around a dark, unified palette that creates a calm and immersive backdrop. This monochromatic approach reduces visual noise and enhances contrast, allowing products and illuminated elements to stand out with precision and intention.
Light as Structure
Lighting acts as both separation and signage. Integrated light lines define zones, guide movement, and structure the space without physical barriers. This subtle use of light reinforces orientation while maintaining a clean and uninterrupted visual field.
Light as Structure
Lighting acts as both separation and signage. Integrated light lines define zones, guide movement, and structure the space without physical barriers. This subtle use of light reinforces orientation while maintaining a clean and uninterrupted visual field.
Light as Structure
Lighting acts as both separation and signage. Integrated light lines define zones, guide movement, and structure the space without physical barriers. This subtle use of light reinforces orientation while maintaining a clean and uninterrupted visual field.
Scenographed Flow
The layout is entirely dictated by the appliances on display. Circulation is fluid and intuitive, offering clear sightlines across the entire shop-in-shop. Each product is scenographed within a coherent system, ensuring immediate understanding and a seamless customer experience.
Scenographed Flow
The layout is entirely dictated by the appliances on display. Circulation is fluid and intuitive, offering clear sightlines across the entire shop-in-shop. Each product is scenographed within a coherent system, ensuring immediate understanding and a seamless customer experience.
Scenographed Flow
The layout is entirely dictated by the appliances on display. Circulation is fluid and intuitive, offering clear sightlines across the entire shop-in-shop. Each product is scenographed within a coherent system, ensuring immediate understanding and a seamless customer experience.
A PROJECT BY ICONIA
This Samsung shop-in-shop was conceived as a pure and controlled environment, defined by monochromatic black surfaces and precise lighting interventions. The project explores minimalism as a tool for clarity, allowing products, technology, and spatial organization to take center stage.
Retail Design
Patrick Beauman
“A bold and highly controlled concept where minimalism enhances clarity and usability. The monochromatic palette and precise lighting create an immersive environment that lets the products speak for themselves.”
“A bold and highly controlled concept where minimalism enhances clarity and usability. The monochromatic palette and precise lighting create an immersive environment that lets the products speak for themselves.”
Next
Project
©
Coquie 2026
Studio
Coquie