The Garage
The garage of tomorrow is envisioned as a complete customer experience, where clarity, comfort, and service redefine the traditional automotive space. By combining retail-inspired design, warm materials, and intuitive organization, the concept transforms a functional environment into a welcoming and memorable destination.
The garage of tomorrow is envisioned as a complete customer experience, where clarity, comfort, and service redefine the traditional automotive space. By combining retail-inspired design, warm materials, and intuitive organization, the concept transforms a functional environment into a welcoming and memorable destination.
Retail Design
The Garage
Experience & Services
Borrowing codes from retail and hospitality, the project integrates complementary services such as a bar, co-working areas, and childcare facilities. Olfactory and sound elements enhance the atmosphere, encouraging longer visits and creating a place where clients feel comfortable spending time rather than waiting.
Experience & Services
Borrowing codes from retail and hospitality, the project integrates complementary services such as a bar, co-working areas, and childcare facilities. Olfactory and sound elements enhance the atmosphere, encouraging longer visits and creating a place where clients feel comfortable spending time rather than waiting.
Experience & Services
Borrowing codes from retail and hospitality, the project integrates complementary services such as a bar, co-working areas, and childcare facilities. Olfactory and sound elements enhance the atmosphere, encouraging longer visits and creating a place where clients feel comfortable spending time rather than waiting.
Architecture & Atmosphere
The architectural language is warm, flexible, and scalable. Loft-inspired volumes, wood finishes, and a palette of warm colors create a calm and inviting environment. Clear spatial segmentation, material choices, and signage ensure intuitive navigation while maintaining a strong visual identity across different surface sizes.
Architecture & Atmosphere
The architectural language is warm, flexible, and scalable. Loft-inspired volumes, wood finishes, and a palette of warm colors create a calm and inviting environment. Clear spatial segmentation, material choices, and signage ensure intuitive navigation while maintaining a strong visual identity across different surface sizes.
Architecture & Atmosphere
The architectural language is warm, flexible, and scalable. Loft-inspired volumes, wood finishes, and a palette of warm colors create a calm and inviting environment. Clear spatial segmentation, material choices, and signage ensure intuitive navigation while maintaining a strong visual identity across different surface sizes.
Identity & Vehicle Presentation
A cohesive graphic and marketing identity supports the experience from first contact to vehicle reception. Dedicated welcome areas, biophilic touches, and refined vehicle merchandising—through custom supports, branding, and exterior signage—present each car with the same care and prestige as a retail product.
Identity & Vehicle Presentation
A cohesive graphic and marketing identity supports the experience from first contact to vehicle reception. Dedicated welcome areas, biophilic touches, and refined vehicle merchandising—through custom supports, branding, and exterior signage—present each car with the same care and prestige as a retail product.
Identity & Vehicle Presentation
A cohesive graphic and marketing identity supports the experience from first contact to vehicle reception. Dedicated welcome areas, biophilic touches, and refined vehicle merchandising—through custom supports, branding, and exterior signage—present each car with the same care and prestige as a retail product.
A PROJECT BY ICONIA
The garage of tomorrow is envisioned as a complete customer experience, where clarity, comfort, and service redefine the traditional automotive space. By combining retail-inspired design, warm materials, and intuitive organization, the concept transforms a functional environment into a welcoming and memorable destination.
Retail Design
Next
Project
©
Coquie 2026
Studio
Coquie
Turning space into stories you can walk through
The Garage
The garage of tomorrow is envisioned as a complete customer experience, where clarity, comfort, and service redefine the traditional automotive space. By combining retail-inspired design, warm materials, and intuitive organization, the concept transforms a functional environment into a welcoming and memorable destination.
The garage of tomorrow is envisioned as a complete customer experience, where clarity, comfort, and service redefine the traditional automotive space. By combining retail-inspired design, warm materials, and intuitive organization, the concept transforms a functional environment into a welcoming and memorable destination.
Retail Design
The Garage
Experience & Services
Borrowing codes from retail and hospitality, the project integrates complementary services such as a bar, co-working areas, and childcare facilities. Olfactory and sound elements enhance the atmosphere, encouraging longer visits and creating a place where clients feel comfortable spending time rather than waiting.
Experience & Services
Borrowing codes from retail and hospitality, the project integrates complementary services such as a bar, co-working areas, and childcare facilities. Olfactory and sound elements enhance the atmosphere, encouraging longer visits and creating a place where clients feel comfortable spending time rather than waiting.
Experience & Services
Borrowing codes from retail and hospitality, the project integrates complementary services such as a bar, co-working areas, and childcare facilities. Olfactory and sound elements enhance the atmosphere, encouraging longer visits and creating a place where clients feel comfortable spending time rather than waiting.
Architecture & Atmosphere
The architectural language is warm, flexible, and scalable. Loft-inspired volumes, wood finishes, and a palette of warm colors create a calm and inviting environment. Clear spatial segmentation, material choices, and signage ensure intuitive navigation while maintaining a strong visual identity across different surface sizes.
Architecture & Atmosphere
The architectural language is warm, flexible, and scalable. Loft-inspired volumes, wood finishes, and a palette of warm colors create a calm and inviting environment. Clear spatial segmentation, material choices, and signage ensure intuitive navigation while maintaining a strong visual identity across different surface sizes.
Architecture & Atmosphere
The architectural language is warm, flexible, and scalable. Loft-inspired volumes, wood finishes, and a palette of warm colors create a calm and inviting environment. Clear spatial segmentation, material choices, and signage ensure intuitive navigation while maintaining a strong visual identity across different surface sizes.
Identity & Vehicle Presentation
A cohesive graphic and marketing identity supports the experience from first contact to vehicle reception. Dedicated welcome areas, biophilic touches, and refined vehicle merchandising—through custom supports, branding, and exterior signage—present each car with the same care and prestige as a retail product.
Identity & Vehicle Presentation
A cohesive graphic and marketing identity supports the experience from first contact to vehicle reception. Dedicated welcome areas, biophilic touches, and refined vehicle merchandising—through custom supports, branding, and exterior signage—present each car with the same care and prestige as a retail product.
Identity & Vehicle Presentation
A cohesive graphic and marketing identity supports the experience from first contact to vehicle reception. Dedicated welcome areas, biophilic touches, and refined vehicle merchandising—through custom supports, branding, and exterior signage—present each car with the same care and prestige as a retail product.
A PROJECT BY ICONIA
The garage of tomorrow is envisioned as a complete customer experience, where clarity, comfort, and service redefine the traditional automotive space. By combining retail-inspired design, warm materials, and intuitive organization, the concept transforms a functional environment into a welcoming and memorable destination.
Retail Design
Next
Project
©
Coquie 2026
Studio
Coquie
Turning space into stories you can walk through
The Garage
The garage of tomorrow is envisioned as a complete customer experience, where clarity, comfort, and service redefine the traditional automotive space. By combining retail-inspired design, warm materials, and intuitive organization, the concept transforms a functional environment into a welcoming and memorable destination.
The garage of tomorrow is envisioned as a complete customer experience, where clarity, comfort, and service redefine the traditional automotive space. By combining retail-inspired design, warm materials, and intuitive organization, the concept transforms a functional environment into a welcoming and memorable destination.
Retail Design
The Garage
Experience & Services
Borrowing codes from retail and hospitality, the project integrates complementary services such as a bar, co-working areas, and childcare facilities. Olfactory and sound elements enhance the atmosphere, encouraging longer visits and creating a place where clients feel comfortable spending time rather than waiting.
Experience & Services
Borrowing codes from retail and hospitality, the project integrates complementary services such as a bar, co-working areas, and childcare facilities. Olfactory and sound elements enhance the atmosphere, encouraging longer visits and creating a place where clients feel comfortable spending time rather than waiting.
Experience & Services
Borrowing codes from retail and hospitality, the project integrates complementary services such as a bar, co-working areas, and childcare facilities. Olfactory and sound elements enhance the atmosphere, encouraging longer visits and creating a place where clients feel comfortable spending time rather than waiting.
Architecture & Atmosphere
The architectural language is warm, flexible, and scalable. Loft-inspired volumes, wood finishes, and a palette of warm colors create a calm and inviting environment. Clear spatial segmentation, material choices, and signage ensure intuitive navigation while maintaining a strong visual identity across different surface sizes.
Architecture & Atmosphere
The architectural language is warm, flexible, and scalable. Loft-inspired volumes, wood finishes, and a palette of warm colors create a calm and inviting environment. Clear spatial segmentation, material choices, and signage ensure intuitive navigation while maintaining a strong visual identity across different surface sizes.
Architecture & Atmosphere
The architectural language is warm, flexible, and scalable. Loft-inspired volumes, wood finishes, and a palette of warm colors create a calm and inviting environment. Clear spatial segmentation, material choices, and signage ensure intuitive navigation while maintaining a strong visual identity across different surface sizes.
Identity & Vehicle Presentation
A cohesive graphic and marketing identity supports the experience from first contact to vehicle reception. Dedicated welcome areas, biophilic touches, and refined vehicle merchandising—through custom supports, branding, and exterior signage—present each car with the same care and prestige as a retail product.
Identity & Vehicle Presentation
A cohesive graphic and marketing identity supports the experience from first contact to vehicle reception. Dedicated welcome areas, biophilic touches, and refined vehicle merchandising—through custom supports, branding, and exterior signage—present each car with the same care and prestige as a retail product.
Identity & Vehicle Presentation
A cohesive graphic and marketing identity supports the experience from first contact to vehicle reception. Dedicated welcome areas, biophilic touches, and refined vehicle merchandising—through custom supports, branding, and exterior signage—present each car with the same care and prestige as a retail product.
A PROJECT BY ICONIA
The garage of tomorrow is envisioned as a complete customer experience, where clarity, comfort, and service redefine the traditional automotive space. By combining retail-inspired design, warm materials, and intuitive organization, the concept transforms a functional environment into a welcoming and memorable destination.
Retail Design
Next
Project
©
Coquie 2026
Studio
Coquie