ARS
The Association Romande de Surf embodies a unique approach to surfing, shaped by the landscapes of Western Switzerland. This project translates that singular identity into a clear and contemporary visual language, rooted in the meeting of lake, mountains, and seasons. More than a rebranding, it defines a new narrative for surfing, one that embraces its local context and reinterprets the discipline through an unexpected and distinctive perspective.
The Association Romande de Surf embodies a unique approach to surfing, shaped by the landscapes of Western Switzerland. This project translates that singular identity into a clear and contemporary visual language, rooted in the meeting of lake, mountains, and seasons. More than a rebranding, it defines a new narrative for surfing, one that embraces its local context and reinterprets the discipline through an unexpected and distinctive perspective.
Brand Identity
ARS
A New Vision of Surfing in Western Switzerland
This project redefines the visual identity of the Association Romande de Surf by embracing its unique geographical and cultural context. Far from traditional ocean-based imagery, the identity is rooted in the landscapes of Western Switzerland, where surfing exists in an unexpected environment. Between mountains, forests, and Lake Geneva, the project reveals a different way of understanding the discipline, one that is local, authentic, and deeply connected to its territory.
A New Vision of Surfing in Western Switzerland
This project redefines the visual identity of the Association Romande de Surf by embracing its unique geographical and cultural context. Far from traditional ocean-based imagery, the identity is rooted in the landscapes of Western Switzerland, where surfing exists in an unexpected environment. Between mountains, forests, and Lake Geneva, the project reveals a different way of understanding the discipline, one that is local, authentic, and deeply connected to its territory.
A New Vision of Surfing in Western Switzerland
This project redefines the visual identity of the Association Romande de Surf by embracing its unique geographical and cultural context. Far from traditional ocean-based imagery, the identity is rooted in the landscapes of Western Switzerland, where surfing exists in an unexpected environment. Between mountains, forests, and Lake Geneva, the project reveals a different way of understanding the discipline, one that is local, authentic, and deeply connected to its territory.
Between Lake and Mountains
The visual language is built on a strong contrast: the meeting of alpine topography and the horizontal vastness of the lake. Sharp, structured forms echo the presence of the mountains, while softer, fluid lines reflect the movement of water. This duality creates a distinctive graphic system that mirrors the reality of surfing in the region. Snow is introduced as a subtle yet powerful element, reinforcing the singularity of this context and adding a poetic dimension to the identity. It speaks of seasonality, adaptability, and the unique conditions in which the community evolves.
Between Lake and Mountains
The visual language is built on a strong contrast: the meeting of alpine topography and the horizontal vastness of the lake. Sharp, structured forms echo the presence of the mountains, while softer, fluid lines reflect the movement of water. This duality creates a distinctive graphic system that mirrors the reality of surfing in the region. Snow is introduced as a subtle yet powerful element, reinforcing the singularity of this context and adding a poetic dimension to the identity. It speaks of seasonality, adaptability, and the unique conditions in which the community evolves.
Between Lake and Mountains
The visual language is built on a strong contrast: the meeting of alpine topography and the horizontal vastness of the lake. Sharp, structured forms echo the presence of the mountains, while softer, fluid lines reflect the movement of water. This duality creates a distinctive graphic system that mirrors the reality of surfing in the region. Snow is introduced as a subtle yet powerful element, reinforcing the singularity of this context and adding a poetic dimension to the identity. It speaks of seasonality, adaptability, and the unique conditions in which the community evolves.
A Contemporary and Alternative Identity
At the center of the project, Lake Geneva becomes both a symbol and a playground. Its shifting surface, changing light, and seasonal variations inspire a flexible and evolving visual expression. The identity moves away from clichés to propose a contemporary and recognizable aesthetic, capable of uniting the community while positioning the association as a reference for alternative surfing. It is not about replicating ocean culture, but about affirming a new narrative, one where surfing is reinterpreted through the lens of the Swiss landscape.
A Contemporary and Alternative Identity
At the center of the project, Lake Geneva becomes both a symbol and a playground. Its shifting surface, changing light, and seasonal variations inspire a flexible and evolving visual expression. The identity moves away from clichés to propose a contemporary and recognizable aesthetic, capable of uniting the community while positioning the association as a reference for alternative surfing. It is not about replicating ocean culture, but about affirming a new narrative, one where surfing is reinterpreted through the lens of the Swiss landscape.
A Contemporary and Alternative Identity
At the center of the project, Lake Geneva becomes both a symbol and a playground. Its shifting surface, changing light, and seasonal variations inspire a flexible and evolving visual expression. The identity moves away from clichés to propose a contemporary and recognizable aesthetic, capable of uniting the community while positioning the association as a reference for alternative surfing. It is not about replicating ocean culture, but about affirming a new narrative, one where surfing is reinterpreted through the lens of the Swiss landscape.
The Association Romande de Surf embodies a unique approach to surfing, shaped by the landscapes of Western Switzerland. This project translates that singular identity into a clear and contemporary visual language, rooted in the meeting of lake, mountains, and seasons. More than a rebranding, it defines a new narrative for surfing, one that embraces its local context and reinterprets the discipline through an unexpected and distinctive perspective.
Brand Identity
Next
Project
©
Coquie 2026
Studio
Coquie
Turning space into stories you can walk through
ARS
The Association Romande de Surf embodies a unique approach to surfing, shaped by the landscapes of Western Switzerland. This project translates that singular identity into a clear and contemporary visual language, rooted in the meeting of lake, mountains, and seasons. More than a rebranding, it defines a new narrative for surfing, one that embraces its local context and reinterprets the discipline through an unexpected and distinctive perspective.
The Association Romande de Surf embodies a unique approach to surfing, shaped by the landscapes of Western Switzerland. This project translates that singular identity into a clear and contemporary visual language, rooted in the meeting of lake, mountains, and seasons. More than a rebranding, it defines a new narrative for surfing, one that embraces its local context and reinterprets the discipline through an unexpected and distinctive perspective.
Brand Identity
ARS
A New Vision of Surfing in Western Switzerland
This project redefines the visual identity of the Association Romande de Surf by embracing its unique geographical and cultural context. Far from traditional ocean-based imagery, the identity is rooted in the landscapes of Western Switzerland, where surfing exists in an unexpected environment. Between mountains, forests, and Lake Geneva, the project reveals a different way of understanding the discipline, one that is local, authentic, and deeply connected to its territory.
A New Vision of Surfing in Western Switzerland
This project redefines the visual identity of the Association Romande de Surf by embracing its unique geographical and cultural context. Far from traditional ocean-based imagery, the identity is rooted in the landscapes of Western Switzerland, where surfing exists in an unexpected environment. Between mountains, forests, and Lake Geneva, the project reveals a different way of understanding the discipline, one that is local, authentic, and deeply connected to its territory.
A New Vision of Surfing in Western Switzerland
This project redefines the visual identity of the Association Romande de Surf by embracing its unique geographical and cultural context. Far from traditional ocean-based imagery, the identity is rooted in the landscapes of Western Switzerland, where surfing exists in an unexpected environment. Between mountains, forests, and Lake Geneva, the project reveals a different way of understanding the discipline, one that is local, authentic, and deeply connected to its territory.
Between Lake and Mountains
The visual language is built on a strong contrast: the meeting of alpine topography and the horizontal vastness of the lake. Sharp, structured forms echo the presence of the mountains, while softer, fluid lines reflect the movement of water. This duality creates a distinctive graphic system that mirrors the reality of surfing in the region. Snow is introduced as a subtle yet powerful element, reinforcing the singularity of this context and adding a poetic dimension to the identity. It speaks of seasonality, adaptability, and the unique conditions in which the community evolves.
Between Lake and Mountains
The visual language is built on a strong contrast: the meeting of alpine topography and the horizontal vastness of the lake. Sharp, structured forms echo the presence of the mountains, while softer, fluid lines reflect the movement of water. This duality creates a distinctive graphic system that mirrors the reality of surfing in the region. Snow is introduced as a subtle yet powerful element, reinforcing the singularity of this context and adding a poetic dimension to the identity. It speaks of seasonality, adaptability, and the unique conditions in which the community evolves.
Between Lake and Mountains
The visual language is built on a strong contrast: the meeting of alpine topography and the horizontal vastness of the lake. Sharp, structured forms echo the presence of the mountains, while softer, fluid lines reflect the movement of water. This duality creates a distinctive graphic system that mirrors the reality of surfing in the region. Snow is introduced as a subtle yet powerful element, reinforcing the singularity of this context and adding a poetic dimension to the identity. It speaks of seasonality, adaptability, and the unique conditions in which the community evolves.
A Contemporary and Alternative Identity
At the center of the project, Lake Geneva becomes both a symbol and a playground. Its shifting surface, changing light, and seasonal variations inspire a flexible and evolving visual expression. The identity moves away from clichés to propose a contemporary and recognizable aesthetic, capable of uniting the community while positioning the association as a reference for alternative surfing. It is not about replicating ocean culture, but about affirming a new narrative, one where surfing is reinterpreted through the lens of the Swiss landscape.
A Contemporary and Alternative Identity
At the center of the project, Lake Geneva becomes both a symbol and a playground. Its shifting surface, changing light, and seasonal variations inspire a flexible and evolving visual expression. The identity moves away from clichés to propose a contemporary and recognizable aesthetic, capable of uniting the community while positioning the association as a reference for alternative surfing. It is not about replicating ocean culture, but about affirming a new narrative, one where surfing is reinterpreted through the lens of the Swiss landscape.
A Contemporary and Alternative Identity
At the center of the project, Lake Geneva becomes both a symbol and a playground. Its shifting surface, changing light, and seasonal variations inspire a flexible and evolving visual expression. The identity moves away from clichés to propose a contemporary and recognizable aesthetic, capable of uniting the community while positioning the association as a reference for alternative surfing. It is not about replicating ocean culture, but about affirming a new narrative, one where surfing is reinterpreted through the lens of the Swiss landscape.
The Association Romande de Surf embodies a unique approach to surfing, shaped by the landscapes of Western Switzerland. This project translates that singular identity into a clear and contemporary visual language, rooted in the meeting of lake, mountains, and seasons. More than a rebranding, it defines a new narrative for surfing, one that embraces its local context and reinterprets the discipline through an unexpected and distinctive perspective.
Brand Identity
Next
Project
©
Coquie 2026
Studio
Coquie
Turning space into stories you can walk through
ARS
The Association Romande de Surf embodies a unique approach to surfing, shaped by the landscapes of Western Switzerland. This project translates that singular identity into a clear and contemporary visual language, rooted in the meeting of lake, mountains, and seasons. More than a rebranding, it defines a new narrative for surfing, one that embraces its local context and reinterprets the discipline through an unexpected and distinctive perspective.
The Association Romande de Surf embodies a unique approach to surfing, shaped by the landscapes of Western Switzerland. This project translates that singular identity into a clear and contemporary visual language, rooted in the meeting of lake, mountains, and seasons. More than a rebranding, it defines a new narrative for surfing, one that embraces its local context and reinterprets the discipline through an unexpected and distinctive perspective.
Brand Identity
ARS
A New Vision of Surfing in Western Switzerland
This project redefines the visual identity of the Association Romande de Surf by embracing its unique geographical and cultural context. Far from traditional ocean-based imagery, the identity is rooted in the landscapes of Western Switzerland, where surfing exists in an unexpected environment. Between mountains, forests, and Lake Geneva, the project reveals a different way of understanding the discipline, one that is local, authentic, and deeply connected to its territory.
A New Vision of Surfing in Western Switzerland
This project redefines the visual identity of the Association Romande de Surf by embracing its unique geographical and cultural context. Far from traditional ocean-based imagery, the identity is rooted in the landscapes of Western Switzerland, where surfing exists in an unexpected environment. Between mountains, forests, and Lake Geneva, the project reveals a different way of understanding the discipline, one that is local, authentic, and deeply connected to its territory.
A New Vision of Surfing in Western Switzerland
This project redefines the visual identity of the Association Romande de Surf by embracing its unique geographical and cultural context. Far from traditional ocean-based imagery, the identity is rooted in the landscapes of Western Switzerland, where surfing exists in an unexpected environment. Between mountains, forests, and Lake Geneva, the project reveals a different way of understanding the discipline, one that is local, authentic, and deeply connected to its territory.
Between Lake and Mountains
The visual language is built on a strong contrast: the meeting of alpine topography and the horizontal vastness of the lake. Sharp, structured forms echo the presence of the mountains, while softer, fluid lines reflect the movement of water. This duality creates a distinctive graphic system that mirrors the reality of surfing in the region. Snow is introduced as a subtle yet powerful element, reinforcing the singularity of this context and adding a poetic dimension to the identity. It speaks of seasonality, adaptability, and the unique conditions in which the community evolves.
Between Lake and Mountains
The visual language is built on a strong contrast: the meeting of alpine topography and the horizontal vastness of the lake. Sharp, structured forms echo the presence of the mountains, while softer, fluid lines reflect the movement of water. This duality creates a distinctive graphic system that mirrors the reality of surfing in the region. Snow is introduced as a subtle yet powerful element, reinforcing the singularity of this context and adding a poetic dimension to the identity. It speaks of seasonality, adaptability, and the unique conditions in which the community evolves.
Between Lake and Mountains
The visual language is built on a strong contrast: the meeting of alpine topography and the horizontal vastness of the lake. Sharp, structured forms echo the presence of the mountains, while softer, fluid lines reflect the movement of water. This duality creates a distinctive graphic system that mirrors the reality of surfing in the region. Snow is introduced as a subtle yet powerful element, reinforcing the singularity of this context and adding a poetic dimension to the identity. It speaks of seasonality, adaptability, and the unique conditions in which the community evolves.
A Contemporary and Alternative Identity
At the center of the project, Lake Geneva becomes both a symbol and a playground. Its shifting surface, changing light, and seasonal variations inspire a flexible and evolving visual expression. The identity moves away from clichés to propose a contemporary and recognizable aesthetic, capable of uniting the community while positioning the association as a reference for alternative surfing. It is not about replicating ocean culture, but about affirming a new narrative, one where surfing is reinterpreted through the lens of the Swiss landscape.
A Contemporary and Alternative Identity
At the center of the project, Lake Geneva becomes both a symbol and a playground. Its shifting surface, changing light, and seasonal variations inspire a flexible and evolving visual expression. The identity moves away from clichés to propose a contemporary and recognizable aesthetic, capable of uniting the community while positioning the association as a reference for alternative surfing. It is not about replicating ocean culture, but about affirming a new narrative, one where surfing is reinterpreted through the lens of the Swiss landscape.
A Contemporary and Alternative Identity
At the center of the project, Lake Geneva becomes both a symbol and a playground. Its shifting surface, changing light, and seasonal variations inspire a flexible and evolving visual expression. The identity moves away from clichés to propose a contemporary and recognizable aesthetic, capable of uniting the community while positioning the association as a reference for alternative surfing. It is not about replicating ocean culture, but about affirming a new narrative, one where surfing is reinterpreted through the lens of the Swiss landscape.
The Association Romande de Surf embodies a unique approach to surfing, shaped by the landscapes of Western Switzerland. This project translates that singular identity into a clear and contemporary visual language, rooted in the meeting of lake, mountains, and seasons. More than a rebranding, it defines a new narrative for surfing, one that embraces its local context and reinterprets the discipline through an unexpected and distinctive perspective.
Brand Identity
Next
Project
©
Coquie 2026
Studio
Coquie