Louche

Rooted in a deep respect for seasonality and local sourcing, this visual identity reflects a restaurant where every choice is intentional from the plate to the glass. Inspired by short supply chains, daily catches, and relationships with local growers, the concept translates an honest, grounded approach into a refined and contemporary graphic language. The identity balances simplicity and character, expressing a place where product, people, and time define the experience.

Rooted in a deep respect for seasonality and local sourcing, this visual identity reflects a restaurant where every choice is intentional from the plate to the glass. Inspired by short supply chains, daily catches, and relationships with local growers, the concept translates an honest, grounded approach into a refined and contemporary graphic language. The identity balances simplicity and character, expressing a place where product, people, and time define the experience.

Brand Identity

Louche

Design restuarant logo Lausanne creative direction

Essential Identity

The logotype embraces a minimalist construction, where typography becomes both structure and signature. Subtle curves and delicate lines evoke craftsmanship and precision, while maintaining a sense of ease and accessibility. This restrained approach allows the identity to remain timeless, focusing attention on what truly matters: the quality of the ingredients and the integrity of the concept.

Essential Identity

The logotype embraces a minimalist construction, where typography becomes both structure and signature. Subtle curves and delicate lines evoke craftsmanship and precision, while maintaining a sense of ease and accessibility. This restrained approach allows the identity to remain timeless, focusing attention on what truly matters: the quality of the ingredients and the integrity of the concept.

Essential Identity

The logotype embraces a minimalist construction, where typography becomes both structure and signature. Subtle curves and delicate lines evoke craftsmanship and precision, while maintaining a sense of ease and accessibility. This restrained approach allows the identity to remain timeless, focusing attention on what truly matters: the quality of the ingredients and the integrity of the concept.

Material & Texture

The choice of textured paper and raw finishes reflects the tactile reality of the restaurant’s philosophy. Just like the produce it celebrates, the materials feel natural, imperfect, and authentic. The scalloped edges introduce a soft irregularity, reinforcing the idea of handmade processes and short circuits, where nothing is overly standardized or artificial.

Material & Texture

The choice of textured paper and raw finishes reflects the tactile reality of the restaurant’s philosophy. Just like the produce it celebrates, the materials feel natural, imperfect, and authentic. The scalloped edges introduce a soft irregularity, reinforcing the idea of handmade processes and short circuits, where nothing is overly standardized or artificial.

Material & Texture

The choice of textured paper and raw finishes reflects the tactile reality of the restaurant’s philosophy. Just like the produce it celebrates, the materials feel natural, imperfect, and authentic. The scalloped edges introduce a soft irregularity, reinforcing the idea of handmade processes and short circuits, where nothing is overly standardized or artificial.

Color & Atmosphere

The deep, warm tones paired with neutral contrasts create a rich yet understated atmosphere. This palette draws from the earth, the vineyard, and the kitchen bridging land and table. It sets a mood that is both intimate and confident, aligning with a dining experience that values sincerity over spectacle, and depth over excess.

Color & Atmosphere

The deep, warm tones paired with neutral contrasts create a rich yet understated atmosphere. This palette draws from the earth, the vineyard, and the kitchen bridging land and table. It sets a mood that is both intimate and confident, aligning with a dining experience that values sincerity over spectacle, and depth over excess.

Color & Atmosphere

The deep, warm tones paired with neutral contrasts create a rich yet understated atmosphere. This palette draws from the earth, the vineyard, and the kitchen bridging land and table. It sets a mood that is both intimate and confident, aligning with a dining experience that values sincerity over spectacle, and depth over excess.

Rooted in a deep respect for seasonality and local sourcing, this visual identity reflects a restaurant where every choice is intentional from the plate to the glass. Inspired by short supply chains, daily catches, and relationships with local growers, the concept translates an honest, grounded approach into a refined and contemporary graphic language. The identity balances simplicity and character, expressing a place where product, people, and time define the experience.

Brand Identity

Design menu with integration of branding identity logo
Business card with integration of creative and contemporary logo
Lightbox storefront restaurant creative logo
Design menu with integration of branding identity logo
Lightbox storefront restaurant creative logo
Business card with integration of creative and contemporary logo

Next

Project

©

Coquie 2026

Studio

Coquie

Turning space into stories you can walk through

Louche

Rooted in a deep respect for seasonality and local sourcing, this visual identity reflects a restaurant where every choice is intentional from the plate to the glass. Inspired by short supply chains, daily catches, and relationships with local growers, the concept translates an honest, grounded approach into a refined and contemporary graphic language. The identity balances simplicity and character, expressing a place where product, people, and time define the experience.

Rooted in a deep respect for seasonality and local sourcing, this visual identity reflects a restaurant where every choice is intentional from the plate to the glass. Inspired by short supply chains, daily catches, and relationships with local growers, the concept translates an honest, grounded approach into a refined and contemporary graphic language. The identity balances simplicity and character, expressing a place where product, people, and time define the experience.

Brand Identity

Louche

Design restuarant logo Lausanne creative direction

Essential Identity

The logotype embraces a minimalist construction, where typography becomes both structure and signature. Subtle curves and delicate lines evoke craftsmanship and precision, while maintaining a sense of ease and accessibility. This restrained approach allows the identity to remain timeless, focusing attention on what truly matters: the quality of the ingredients and the integrity of the concept.

Essential Identity

The logotype embraces a minimalist construction, where typography becomes both structure and signature. Subtle curves and delicate lines evoke craftsmanship and precision, while maintaining a sense of ease and accessibility. This restrained approach allows the identity to remain timeless, focusing attention on what truly matters: the quality of the ingredients and the integrity of the concept.

Essential Identity

The logotype embraces a minimalist construction, where typography becomes both structure and signature. Subtle curves and delicate lines evoke craftsmanship and precision, while maintaining a sense of ease and accessibility. This restrained approach allows the identity to remain timeless, focusing attention on what truly matters: the quality of the ingredients and the integrity of the concept.

Material & Texture

The choice of textured paper and raw finishes reflects the tactile reality of the restaurant’s philosophy. Just like the produce it celebrates, the materials feel natural, imperfect, and authentic. The scalloped edges introduce a soft irregularity, reinforcing the idea of handmade processes and short circuits, where nothing is overly standardized or artificial.

Material & Texture

The choice of textured paper and raw finishes reflects the tactile reality of the restaurant’s philosophy. Just like the produce it celebrates, the materials feel natural, imperfect, and authentic. The scalloped edges introduce a soft irregularity, reinforcing the idea of handmade processes and short circuits, where nothing is overly standardized or artificial.

Material & Texture

The choice of textured paper and raw finishes reflects the tactile reality of the restaurant’s philosophy. Just like the produce it celebrates, the materials feel natural, imperfect, and authentic. The scalloped edges introduce a soft irregularity, reinforcing the idea of handmade processes and short circuits, where nothing is overly standardized or artificial.

Color & Atmosphere

The deep, warm tones paired with neutral contrasts create a rich yet understated atmosphere. This palette draws from the earth, the vineyard, and the kitchen bridging land and table. It sets a mood that is both intimate and confident, aligning with a dining experience that values sincerity over spectacle, and depth over excess.

Color & Atmosphere

The deep, warm tones paired with neutral contrasts create a rich yet understated atmosphere. This palette draws from the earth, the vineyard, and the kitchen bridging land and table. It sets a mood that is both intimate and confident, aligning with a dining experience that values sincerity over spectacle, and depth over excess.

Color & Atmosphere

The deep, warm tones paired with neutral contrasts create a rich yet understated atmosphere. This palette draws from the earth, the vineyard, and the kitchen bridging land and table. It sets a mood that is both intimate and confident, aligning with a dining experience that values sincerity over spectacle, and depth over excess.

Rooted in a deep respect for seasonality and local sourcing, this visual identity reflects a restaurant where every choice is intentional from the plate to the glass. Inspired by short supply chains, daily catches, and relationships with local growers, the concept translates an honest, grounded approach into a refined and contemporary graphic language. The identity balances simplicity and character, expressing a place where product, people, and time define the experience.

Brand Identity

Design menu with integration of branding identity logo
Business card with integration of creative and contemporary logo
Lightbox storefront restaurant creative logo
Design menu with integration of branding identity logo
Lightbox storefront restaurant creative logo
Business card with integration of creative and contemporary logo

Next

Project

©

Coquie 2026

Studio

Coquie

Turning space into stories you can walk through

Louche

Rooted in a deep respect for seasonality and local sourcing, this visual identity reflects a restaurant where every choice is intentional from the plate to the glass. Inspired by short supply chains, daily catches, and relationships with local growers, the concept translates an honest, grounded approach into a refined and contemporary graphic language. The identity balances simplicity and character, expressing a place where product, people, and time define the experience.

Rooted in a deep respect for seasonality and local sourcing, this visual identity reflects a restaurant where every choice is intentional from the plate to the glass. Inspired by short supply chains, daily catches, and relationships with local growers, the concept translates an honest, grounded approach into a refined and contemporary graphic language. The identity balances simplicity and character, expressing a place where product, people, and time define the experience.

Brand Identity

Louche

Design restuarant logo Lausanne creative direction

Essential Identity

The logotype embraces a minimalist construction, where typography becomes both structure and signature. Subtle curves and delicate lines evoke craftsmanship and precision, while maintaining a sense of ease and accessibility. This restrained approach allows the identity to remain timeless, focusing attention on what truly matters: the quality of the ingredients and the integrity of the concept.

Essential Identity

The logotype embraces a minimalist construction, where typography becomes both structure and signature. Subtle curves and delicate lines evoke craftsmanship and precision, while maintaining a sense of ease and accessibility. This restrained approach allows the identity to remain timeless, focusing attention on what truly matters: the quality of the ingredients and the integrity of the concept.

Essential Identity

The logotype embraces a minimalist construction, where typography becomes both structure and signature. Subtle curves and delicate lines evoke craftsmanship and precision, while maintaining a sense of ease and accessibility. This restrained approach allows the identity to remain timeless, focusing attention on what truly matters: the quality of the ingredients and the integrity of the concept.

Material & Texture

The choice of textured paper and raw finishes reflects the tactile reality of the restaurant’s philosophy. Just like the produce it celebrates, the materials feel natural, imperfect, and authentic. The scalloped edges introduce a soft irregularity, reinforcing the idea of handmade processes and short circuits, where nothing is overly standardized or artificial.

Material & Texture

The choice of textured paper and raw finishes reflects the tactile reality of the restaurant’s philosophy. Just like the produce it celebrates, the materials feel natural, imperfect, and authentic. The scalloped edges introduce a soft irregularity, reinforcing the idea of handmade processes and short circuits, where nothing is overly standardized or artificial.

Material & Texture

The choice of textured paper and raw finishes reflects the tactile reality of the restaurant’s philosophy. Just like the produce it celebrates, the materials feel natural, imperfect, and authentic. The scalloped edges introduce a soft irregularity, reinforcing the idea of handmade processes and short circuits, where nothing is overly standardized or artificial.

Color & Atmosphere

The deep, warm tones paired with neutral contrasts create a rich yet understated atmosphere. This palette draws from the earth, the vineyard, and the kitchen bridging land and table. It sets a mood that is both intimate and confident, aligning with a dining experience that values sincerity over spectacle, and depth over excess.

Color & Atmosphere

The deep, warm tones paired with neutral contrasts create a rich yet understated atmosphere. This palette draws from the earth, the vineyard, and the kitchen bridging land and table. It sets a mood that is both intimate and confident, aligning with a dining experience that values sincerity over spectacle, and depth over excess.

Color & Atmosphere

The deep, warm tones paired with neutral contrasts create a rich yet understated atmosphere. This palette draws from the earth, the vineyard, and the kitchen bridging land and table. It sets a mood that is both intimate and confident, aligning with a dining experience that values sincerity over spectacle, and depth over excess.

Rooted in a deep respect for seasonality and local sourcing, this visual identity reflects a restaurant where every choice is intentional from the plate to the glass. Inspired by short supply chains, daily catches, and relationships with local growers, the concept translates an honest, grounded approach into a refined and contemporary graphic language. The identity balances simplicity and character, expressing a place where product, people, and time define the experience.

Brand Identity

Design menu with integration of branding identity logo
Business card with integration of creative and contemporary logo
Lightbox storefront restaurant creative logo
Design menu with integration of branding identity logo
Lightbox storefront restaurant creative logo
Business card with integration of creative and contemporary logo

Next

Project

©

Coquie 2026

Studio

Coquie

Turning space into stories you can walk through

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