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MIDO set out to strengthen its presence in major international airports by embracing what defines these places: travel, transition and shared moments. The pop-up experience transforms the airport environment into an immersive brand journey, blending storytelling, interaction and hospitality into a fluid and memorable experience.
MIDO set out to strengthen its presence in major international airports by embracing what defines these places: travel, transition and shared moments. The pop-up experience transforms the airport environment into an immersive brand journey, blending storytelling, interaction and hospitality into a fluid and memorable experience.
Retail Design
Pop Up
A Journey Through the Brand’s Universe
Upon entering the stand, visitors receive a MIDO passport that guides them through the different collections. The journey unfolds across themed zones, each inspired by emblematic cities linked to the brand. A “city cinema” immerses visitors in urban atmospheres, reinforcing the emotional connection between travel and time.
A Journey Through the Brand’s Universe
Upon entering the stand, visitors receive a MIDO passport that guides them through the different collections. The journey unfolds across themed zones, each inspired by emblematic cities linked to the brand. A “city cinema” immerses visitors in urban atmospheres, reinforcing the emotional connection between travel and time.
A Journey Through the Brand’s Universe
Upon entering the stand, visitors receive a MIDO passport that guides them through the different collections. The journey unfolds across themed zones, each inspired by emblematic cities linked to the brand. A “city cinema” immerses visitors in urban atmospheres, reinforcing the emotional connection between travel and time.
Playful Interaction and Scenographic Codes
The experience continues through a symbolic security gate, referencing airport rituals in a light and engaging way. A souvenir shop offers branded accessories to take along, extending the experience beyond the stand itself. Each element is designed to feel intuitive, familiar and playful.
Playful Interaction and Scenographic Codes
The experience continues through a symbolic security gate, referencing airport rituals in a light and engaging way. A souvenir shop offers branded accessories to take along, extending the experience beyond the stand itself. Each element is designed to feel intuitive, familiar and playful.
Playful Interaction and Scenographic Codes
The experience continues through a symbolic security gate, referencing airport rituals in a light and engaging way. A souvenir shop offers branded accessories to take along, extending the experience beyond the stand itself. Each element is designed to feel intuitive, familiar and playful.
Hospitality at the Heart of the Experience
To complete the journey, visitors are invited to pause for a coffee before continuing their path. This moment of rest reinforces the brand’s desire to connect with travelers on a human level, transforming a commercial space into a genuine experience of comfort, discovery and escape.
Hospitality at the Heart of the Experience
To complete the journey, visitors are invited to pause for a coffee before continuing their path. This moment of rest reinforces the brand’s desire to connect with travelers on a human level, transforming a commercial space into a genuine experience of comfort, discovery and escape.
Hospitality at the Heart of the Experience
To complete the journey, visitors are invited to pause for a coffee before continuing their path. This moment of rest reinforces the brand’s desire to connect with travelers on a human level, transforming a commercial space into a genuine experience of comfort, discovery and escape.
A PROJECT BY ICONIA
MIDO set out to strengthen its presence in major international airports by embracing what defines these places: travel, transition and shared moments. The pop-up experience transforms the airport environment into an immersive brand journey, blending storytelling, interaction and hospitality into a fluid and memorable experience.
Retail Design
Next
Project
©
Coquie 2026
Studio
Coquie
Turning space into stories you can walk through
Pop Up
MIDO set out to strengthen its presence in major international airports by embracing what defines these places: travel, transition and shared moments. The pop-up experience transforms the airport environment into an immersive brand journey, blending storytelling, interaction and hospitality into a fluid and memorable experience.
MIDO set out to strengthen its presence in major international airports by embracing what defines these places: travel, transition and shared moments. The pop-up experience transforms the airport environment into an immersive brand journey, blending storytelling, interaction and hospitality into a fluid and memorable experience.
Retail Design
Pop Up
A Journey Through the Brand’s Universe
Upon entering the stand, visitors receive a MIDO passport that guides them through the different collections. The journey unfolds across themed zones, each inspired by emblematic cities linked to the brand. A “city cinema” immerses visitors in urban atmospheres, reinforcing the emotional connection between travel and time.
A Journey Through the Brand’s Universe
Upon entering the stand, visitors receive a MIDO passport that guides them through the different collections. The journey unfolds across themed zones, each inspired by emblematic cities linked to the brand. A “city cinema” immerses visitors in urban atmospheres, reinforcing the emotional connection between travel and time.
A Journey Through the Brand’s Universe
Upon entering the stand, visitors receive a MIDO passport that guides them through the different collections. The journey unfolds across themed zones, each inspired by emblematic cities linked to the brand. A “city cinema” immerses visitors in urban atmospheres, reinforcing the emotional connection between travel and time.
Playful Interaction and Scenographic Codes
The experience continues through a symbolic security gate, referencing airport rituals in a light and engaging way. A souvenir shop offers branded accessories to take along, extending the experience beyond the stand itself. Each element is designed to feel intuitive, familiar and playful.
Playful Interaction and Scenographic Codes
The experience continues through a symbolic security gate, referencing airport rituals in a light and engaging way. A souvenir shop offers branded accessories to take along, extending the experience beyond the stand itself. Each element is designed to feel intuitive, familiar and playful.
Playful Interaction and Scenographic Codes
The experience continues through a symbolic security gate, referencing airport rituals in a light and engaging way. A souvenir shop offers branded accessories to take along, extending the experience beyond the stand itself. Each element is designed to feel intuitive, familiar and playful.
Hospitality at the Heart of the Experience
To complete the journey, visitors are invited to pause for a coffee before continuing their path. This moment of rest reinforces the brand’s desire to connect with travelers on a human level, transforming a commercial space into a genuine experience of comfort, discovery and escape.
Hospitality at the Heart of the Experience
To complete the journey, visitors are invited to pause for a coffee before continuing their path. This moment of rest reinforces the brand’s desire to connect with travelers on a human level, transforming a commercial space into a genuine experience of comfort, discovery and escape.
Hospitality at the Heart of the Experience
To complete the journey, visitors are invited to pause for a coffee before continuing their path. This moment of rest reinforces the brand’s desire to connect with travelers on a human level, transforming a commercial space into a genuine experience of comfort, discovery and escape.
A PROJECT BY ICONIA
MIDO set out to strengthen its presence in major international airports by embracing what defines these places: travel, transition and shared moments. The pop-up experience transforms the airport environment into an immersive brand journey, blending storytelling, interaction and hospitality into a fluid and memorable experience.
Retail Design
Next
Project
©
Coquie 2026
Studio
Coquie
Turning space into stories you can walk through
Pop Up
MIDO set out to strengthen its presence in major international airports by embracing what defines these places: travel, transition and shared moments. The pop-up experience transforms the airport environment into an immersive brand journey, blending storytelling, interaction and hospitality into a fluid and memorable experience.
MIDO set out to strengthen its presence in major international airports by embracing what defines these places: travel, transition and shared moments. The pop-up experience transforms the airport environment into an immersive brand journey, blending storytelling, interaction and hospitality into a fluid and memorable experience.
Retail Design
Pop Up
A Journey Through the Brand’s Universe
Upon entering the stand, visitors receive a MIDO passport that guides them through the different collections. The journey unfolds across themed zones, each inspired by emblematic cities linked to the brand. A “city cinema” immerses visitors in urban atmospheres, reinforcing the emotional connection between travel and time.
A Journey Through the Brand’s Universe
Upon entering the stand, visitors receive a MIDO passport that guides them through the different collections. The journey unfolds across themed zones, each inspired by emblematic cities linked to the brand. A “city cinema” immerses visitors in urban atmospheres, reinforcing the emotional connection between travel and time.
A Journey Through the Brand’s Universe
Upon entering the stand, visitors receive a MIDO passport that guides them through the different collections. The journey unfolds across themed zones, each inspired by emblematic cities linked to the brand. A “city cinema” immerses visitors in urban atmospheres, reinforcing the emotional connection between travel and time.
Playful Interaction and Scenographic Codes
The experience continues through a symbolic security gate, referencing airport rituals in a light and engaging way. A souvenir shop offers branded accessories to take along, extending the experience beyond the stand itself. Each element is designed to feel intuitive, familiar and playful.
Playful Interaction and Scenographic Codes
The experience continues through a symbolic security gate, referencing airport rituals in a light and engaging way. A souvenir shop offers branded accessories to take along, extending the experience beyond the stand itself. Each element is designed to feel intuitive, familiar and playful.
Playful Interaction and Scenographic Codes
The experience continues through a symbolic security gate, referencing airport rituals in a light and engaging way. A souvenir shop offers branded accessories to take along, extending the experience beyond the stand itself. Each element is designed to feel intuitive, familiar and playful.
Hospitality at the Heart of the Experience
To complete the journey, visitors are invited to pause for a coffee before continuing their path. This moment of rest reinforces the brand’s desire to connect with travelers on a human level, transforming a commercial space into a genuine experience of comfort, discovery and escape.
Hospitality at the Heart of the Experience
To complete the journey, visitors are invited to pause for a coffee before continuing their path. This moment of rest reinforces the brand’s desire to connect with travelers on a human level, transforming a commercial space into a genuine experience of comfort, discovery and escape.
Hospitality at the Heart of the Experience
To complete the journey, visitors are invited to pause for a coffee before continuing their path. This moment of rest reinforces the brand’s desire to connect with travelers on a human level, transforming a commercial space into a genuine experience of comfort, discovery and escape.
A PROJECT BY ICONIA
MIDO set out to strengthen its presence in major international airports by embracing what defines these places: travel, transition and shared moments. The pop-up experience transforms the airport environment into an immersive brand journey, blending storytelling, interaction and hospitality into a fluid and memorable experience.
Retail Design
Next
Project
©
Coquie 2026
Studio
Coquie