Parasol
Parasol Durable is a brand born under the Ibiza sun, offering fully customizable parasols designed to last. The identity needed to reflect both the warmth of island life and the brand's core promise: durability, personalization, and a seamless spare-part service. The logo captures this vision through a clean, modern mark that feels as natural on a beach club terrace as it does on a product tag.
Parasol Durable is a brand born under the Ibiza sun, offering fully customizable parasols designed to last. The identity needed to reflect both the warmth of island life and the brand's core promise: durability, personalization, and a seamless spare-part service. The logo captures this vision through a clean, modern mark that feels as natural on a beach club terrace as it does on a product tag.
Brand Identity
Parasol
Typographic Character
The logotype uses a custom geometric sans-serif with distinctive cuts and rounded details, giving the brand a contemporary yet approachable personality. The deliberate fragmentation within certain letterforms particularly the "A" and the "O" introduces rhythm and movement, evoking the idea of modularity and adaptability that defines the product itself.
Typographic Character
The logotype uses a custom geometric sans-serif with distinctive cuts and rounded details, giving the brand a contemporary yet approachable personality. The deliberate fragmentation within certain letterforms particularly the "A" and the "O" introduces rhythm and movement, evoking the idea of modularity and adaptability that defines the product itself.
Typographic Character
The logotype uses a custom geometric sans-serif with distinctive cuts and rounded details, giving the brand a contemporary yet approachable personality. The deliberate fragmentation within certain letterforms particularly the "A" and the "O" introduces rhythm and movement, evoking the idea of modularity and adaptability that defines the product itself.
The Symbol
At the heart of the logo, the letter "O" is transformed into a subtle yet recognizable icon, a parasol mechanism seen from above, combining a circular form with radiating segments. This mark functions both as a visual signature and a direct reference to the product's construction, reinforcing the idea that every component is designed, replaceable, and built with intention.
The Symbol
At the heart of the logo, the letter "O" is transformed into a subtle yet recognizable icon, a parasol mechanism seen from above, combining a circular form with radiating segments. This mark functions both as a visual signature and a direct reference to the product's construction, reinforcing the idea that every component is designed, replaceable, and built with intention.
The Symbol
At the heart of the logo, the letter "O" is transformed into a subtle yet recognizable icon, a parasol mechanism seen from above, combining a circular form with radiating segments. This mark functions both as a visual signature and a direct reference to the product's construction, reinforcing the idea that every component is designed, replaceable, and built with intention.
Brand Positioning
The addition of "Durable" beneath the main wordmark anchors the identity in its core value: longevity. The restrained spacing and fine lines of the subtitle contrast with the boldness of the primary type, creating a visual hierarchy that communicates both confidence and precision. The overall identity positions the brand at the intersection of island lifestyle and conscious design playful yet reliable, bold yet lasting.
Brand Positioning
The addition of "Durable" beneath the main wordmark anchors the identity in its core value: longevity. The restrained spacing and fine lines of the subtitle contrast with the boldness of the primary type, creating a visual hierarchy that communicates both confidence and precision. The overall identity positions the brand at the intersection of island lifestyle and conscious design playful yet reliable, bold yet lasting.
Brand Positioning
The addition of "Durable" beneath the main wordmark anchors the identity in its core value: longevity. The restrained spacing and fine lines of the subtitle contrast with the boldness of the primary type, creating a visual hierarchy that communicates both confidence and precision. The overall identity positions the brand at the intersection of island lifestyle and conscious design playful yet reliable, bold yet lasting.
Parasol Durable is a brand born under the Ibiza sun, offering fully customizable parasols designed to last. The identity needed to reflect both the warmth of island life and the brand's core promise: durability, personalization, and a seamless spare-part service. The logo captures this vision through a clean, modern mark that feels as natural on a beach club terrace as it does on a product tag.
Brand Identity
Cristallo Eugenio
Next
Project
©
Coquie 2026
Studio
Coquie
Turning space into stories you can walk through
Parasol
Parasol Durable is a brand born under the Ibiza sun, offering fully customizable parasols designed to last. The identity needed to reflect both the warmth of island life and the brand's core promise: durability, personalization, and a seamless spare-part service. The logo captures this vision through a clean, modern mark that feels as natural on a beach club terrace as it does on a product tag.
Parasol Durable is a brand born under the Ibiza sun, offering fully customizable parasols designed to last. The identity needed to reflect both the warmth of island life and the brand's core promise: durability, personalization, and a seamless spare-part service. The logo captures this vision through a clean, modern mark that feels as natural on a beach club terrace as it does on a product tag.
Brand Identity
Parasol
Typographic Character
The logotype uses a custom geometric sans-serif with distinctive cuts and rounded details, giving the brand a contemporary yet approachable personality. The deliberate fragmentation within certain letterforms particularly the "A" and the "O" introduces rhythm and movement, evoking the idea of modularity and adaptability that defines the product itself.
Typographic Character
The logotype uses a custom geometric sans-serif with distinctive cuts and rounded details, giving the brand a contemporary yet approachable personality. The deliberate fragmentation within certain letterforms particularly the "A" and the "O" introduces rhythm and movement, evoking the idea of modularity and adaptability that defines the product itself.
Typographic Character
The logotype uses a custom geometric sans-serif with distinctive cuts and rounded details, giving the brand a contemporary yet approachable personality. The deliberate fragmentation within certain letterforms particularly the "A" and the "O" introduces rhythm and movement, evoking the idea of modularity and adaptability that defines the product itself.
The Symbol
At the heart of the logo, the letter "O" is transformed into a subtle yet recognizable icon, a parasol mechanism seen from above, combining a circular form with radiating segments. This mark functions both as a visual signature and a direct reference to the product's construction, reinforcing the idea that every component is designed, replaceable, and built with intention.
The Symbol
At the heart of the logo, the letter "O" is transformed into a subtle yet recognizable icon, a parasol mechanism seen from above, combining a circular form with radiating segments. This mark functions both as a visual signature and a direct reference to the product's construction, reinforcing the idea that every component is designed, replaceable, and built with intention.
The Symbol
At the heart of the logo, the letter "O" is transformed into a subtle yet recognizable icon, a parasol mechanism seen from above, combining a circular form with radiating segments. This mark functions both as a visual signature and a direct reference to the product's construction, reinforcing the idea that every component is designed, replaceable, and built with intention.
Brand Positioning
The addition of "Durable" beneath the main wordmark anchors the identity in its core value: longevity. The restrained spacing and fine lines of the subtitle contrast with the boldness of the primary type, creating a visual hierarchy that communicates both confidence and precision. The overall identity positions the brand at the intersection of island lifestyle and conscious design playful yet reliable, bold yet lasting.
Brand Positioning
The addition of "Durable" beneath the main wordmark anchors the identity in its core value: longevity. The restrained spacing and fine lines of the subtitle contrast with the boldness of the primary type, creating a visual hierarchy that communicates both confidence and precision. The overall identity positions the brand at the intersection of island lifestyle and conscious design playful yet reliable, bold yet lasting.
Brand Positioning
The addition of "Durable" beneath the main wordmark anchors the identity in its core value: longevity. The restrained spacing and fine lines of the subtitle contrast with the boldness of the primary type, creating a visual hierarchy that communicates both confidence and precision. The overall identity positions the brand at the intersection of island lifestyle and conscious design playful yet reliable, bold yet lasting.
Parasol Durable is a brand born under the Ibiza sun, offering fully customizable parasols designed to last. The identity needed to reflect both the warmth of island life and the brand's core promise: durability, personalization, and a seamless spare-part service. The logo captures this vision through a clean, modern mark that feels as natural on a beach club terrace as it does on a product tag.
Brand Identity
Cristallo Eugenio
Next
Project
©
Coquie 2026
Studio
Coquie
Turning space into stories you can walk through
Parasol
Parasol Durable is a brand born under the Ibiza sun, offering fully customizable parasols designed to last. The identity needed to reflect both the warmth of island life and the brand's core promise: durability, personalization, and a seamless spare-part service. The logo captures this vision through a clean, modern mark that feels as natural on a beach club terrace as it does on a product tag.
Parasol Durable is a brand born under the Ibiza sun, offering fully customizable parasols designed to last. The identity needed to reflect both the warmth of island life and the brand's core promise: durability, personalization, and a seamless spare-part service. The logo captures this vision through a clean, modern mark that feels as natural on a beach club terrace as it does on a product tag.
Brand Identity
Parasol
Typographic Character
The logotype uses a custom geometric sans-serif with distinctive cuts and rounded details, giving the brand a contemporary yet approachable personality. The deliberate fragmentation within certain letterforms particularly the "A" and the "O" introduces rhythm and movement, evoking the idea of modularity and adaptability that defines the product itself.
Typographic Character
The logotype uses a custom geometric sans-serif with distinctive cuts and rounded details, giving the brand a contemporary yet approachable personality. The deliberate fragmentation within certain letterforms particularly the "A" and the "O" introduces rhythm and movement, evoking the idea of modularity and adaptability that defines the product itself.
Typographic Character
The logotype uses a custom geometric sans-serif with distinctive cuts and rounded details, giving the brand a contemporary yet approachable personality. The deliberate fragmentation within certain letterforms particularly the "A" and the "O" introduces rhythm and movement, evoking the idea of modularity and adaptability that defines the product itself.
The Symbol
At the heart of the logo, the letter "O" is transformed into a subtle yet recognizable icon, a parasol mechanism seen from above, combining a circular form with radiating segments. This mark functions both as a visual signature and a direct reference to the product's construction, reinforcing the idea that every component is designed, replaceable, and built with intention.
The Symbol
At the heart of the logo, the letter "O" is transformed into a subtle yet recognizable icon, a parasol mechanism seen from above, combining a circular form with radiating segments. This mark functions both as a visual signature and a direct reference to the product's construction, reinforcing the idea that every component is designed, replaceable, and built with intention.
The Symbol
At the heart of the logo, the letter "O" is transformed into a subtle yet recognizable icon, a parasol mechanism seen from above, combining a circular form with radiating segments. This mark functions both as a visual signature and a direct reference to the product's construction, reinforcing the idea that every component is designed, replaceable, and built with intention.
Brand Positioning
The addition of "Durable" beneath the main wordmark anchors the identity in its core value: longevity. The restrained spacing and fine lines of the subtitle contrast with the boldness of the primary type, creating a visual hierarchy that communicates both confidence and precision. The overall identity positions the brand at the intersection of island lifestyle and conscious design playful yet reliable, bold yet lasting.
Brand Positioning
The addition of "Durable" beneath the main wordmark anchors the identity in its core value: longevity. The restrained spacing and fine lines of the subtitle contrast with the boldness of the primary type, creating a visual hierarchy that communicates both confidence and precision. The overall identity positions the brand at the intersection of island lifestyle and conscious design playful yet reliable, bold yet lasting.
Brand Positioning
The addition of "Durable" beneath the main wordmark anchors the identity in its core value: longevity. The restrained spacing and fine lines of the subtitle contrast with the boldness of the primary type, creating a visual hierarchy that communicates both confidence and precision. The overall identity positions the brand at the intersection of island lifestyle and conscious design playful yet reliable, bold yet lasting.
Parasol Durable is a brand born under the Ibiza sun, offering fully customizable parasols designed to last. The identity needed to reflect both the warmth of island life and the brand's core promise: durability, personalization, and a seamless spare-part service. The logo captures this vision through a clean, modern mark that feels as natural on a beach club terrace as it does on a product tag.
Brand Identity
Cristallo Eugenio
Next
Project
©
Coquie 2026
Studio
Coquie