H.Moser & Cie 25
For Watches and Wonders 2025, the H. Moser & Cie and Hautlence booth was conceived as a breath of fresh air both literally and conceptually. The project introduces a renewed creative momentum, celebrating bold color, experimentation and a playful yet refined approach to contemporary watchmaking. Movement, lightness and sensation became the guiding principles of the scenography, transforming the stand into a living, dynamic environment.
For Watches and Wonders 2025, the H. Moser & Cie and Hautlence booth was conceived as a breath of fresh air both literally and conceptually. The project introduces a renewed creative momentum, celebrating bold color, experimentation and a playful yet refined approach to contemporary watchmaking. Movement, lightness and sensation became the guiding principles of the scenography, transforming the stand into a living, dynamic environment.
Retail Design
Exhibition Design
H.Moser & Cie 25
A Concept Driven by Air and Movement
The creative direction naturally gravitated toward the theme of air, a symbol of renewal and freedom. An installation of 92 fans placed along the perimeter generates a subtle, continuous motion, while a chandelier composed of twelve fans becomes a central sculptural statement. This kinetic language brings life to the space, creating a gentle rhythm that animates the stand without overwhelming it.
A Concept Driven by Air and Movement
The creative direction naturally gravitated toward the theme of air, a symbol of renewal and freedom. An installation of 92 fans placed along the perimeter generates a subtle, continuous motion, while a chandelier composed of twelve fans becomes a central sculptural statement. This kinetic language brings life to the space, creating a gentle rhythm that animates the stand without overwhelming it.
A Concept Driven by Air and Movement
The creative direction naturally gravitated toward the theme of air, a symbol of renewal and freedom. An installation of 92 fans placed along the perimeter generates a subtle, continuous motion, while a chandelier composed of twelve fans becomes a central sculptural statement. This kinetic language brings life to the space, creating a gentle rhythm that animates the stand without overwhelming it.
Enhancing the Watches Through Sensory Detail
Each display case integrates a delicate aluminum ribbon, lightly moved by airflow, subtly caressing the timepieces. This almost imperceptible motion draws attention to the watches while reinforcing the sensation of lightness and precision. The interaction between air, material and object elevates the watches beyond static presentation, allowing them to be perceived as living creations.
Enhancing the Watches Through Sensory Detail
Each display case integrates a delicate aluminum ribbon, lightly moved by airflow, subtly caressing the timepieces. This almost imperceptible motion draws attention to the watches while reinforcing the sensation of lightness and precision. The interaction between air, material and object elevates the watches beyond static presentation, allowing them to be perceived as living creations.
Enhancing the Watches Through Sensory Detail
Each display case integrates a delicate aluminum ribbon, lightly moved by airflow, subtly caressing the timepieces. This almost imperceptible motion draws attention to the watches while reinforcing the sensation of lightness and precision. The interaction between air, material and object elevates the watches beyond static presentation, allowing them to be perceived as living creations.
POP Identity and Creative Expression
The scenography echoes the POP collection through vibrant colors and daring compositions, balancing innovation with elegance. The result is an immersive environment that reflects the creative audacity of both brands, while remaining faithful to their identity. The stand becomes not only a place of presentation, but an experience — fresh, unexpected and unmistakably contemporary.
POP Identity and Creative Expression
The scenography echoes the POP collection through vibrant colors and daring compositions, balancing innovation with elegance. The result is an immersive environment that reflects the creative audacity of both brands, while remaining faithful to their identity. The stand becomes not only a place of presentation, but an experience — fresh, unexpected and unmistakably contemporary.
POP Identity and Creative Expression
The scenography echoes the POP collection through vibrant colors and daring compositions, balancing innovation with elegance. The result is an immersive environment that reflects the creative audacity of both brands, while remaining faithful to their identity. The stand becomes not only a place of presentation, but an experience — fresh, unexpected and unmistakably contemporary.
A PROJECT BY ICONIA
For Watches and Wonders 2025, the H. Moser & Cie and Hautlence booth was conceived as a breath of fresh air both literally and conceptually. The project introduces a renewed creative momentum, celebrating bold color, experimentation and a playful yet refined approach to contemporary watchmaking. Movement, lightness and sensation became the guiding principles of the scenography, transforming the stand into a living, dynamic environment.
Retail Design
Exhibition Design
Nathalie Cobos
For Watches & Wonders 2025, we wanted to bring fresh air into an industry often trapped in convention. The booth captured exactly what we wanted to express: movement, audacity and renewal. The fan installations created a striking visual signature that carried seamlessly from the booth to the windows: coherent, unexpected and memorable. What I loved about this project was its bold simplicity. Using wind as a visual language gave the entire space a strong emotional pulse, while perfectly reflecting H. Moser & Cie.’s disruptive spirit. And the collaborative process behind it made it even more special. Working with Jonathan and the Iconia team felt incredibly fluid: ambitious ideas, no unnecessary noise, and a shared instinct for creating something people would genuinely remember
For Watches & Wonders 2025, we wanted to bring fresh air into an industry often trapped in convention. The booth captured exactly what we wanted to express: movement, audacity and renewal. The fan installations created a striking visual signature that carried seamlessly from the booth to the windows: coherent, unexpected and memorable. What I loved about this project was its bold simplicity. Using wind as a visual language gave the entire space a strong emotional pulse, while perfectly reflecting H. Moser & Cie.’s disruptive spirit. And the collaborative process behind it made it even more special. Working with Jonathan and the Iconia team felt incredibly fluid: ambitious ideas, no unnecessary noise, and a shared instinct for creating something people would genuinely remember
Next
Project
©
Coquie 2026
Studio
Coquie
Turning space into stories you can walk through
H.Moser & Cie 25
For Watches and Wonders 2025, the H. Moser & Cie and Hautlence booth was conceived as a breath of fresh air both literally and conceptually. The project introduces a renewed creative momentum, celebrating bold color, experimentation and a playful yet refined approach to contemporary watchmaking. Movement, lightness and sensation became the guiding principles of the scenography, transforming the stand into a living, dynamic environment.
For Watches and Wonders 2025, the H. Moser & Cie and Hautlence booth was conceived as a breath of fresh air both literally and conceptually. The project introduces a renewed creative momentum, celebrating bold color, experimentation and a playful yet refined approach to contemporary watchmaking. Movement, lightness and sensation became the guiding principles of the scenography, transforming the stand into a living, dynamic environment.
Retail Design
Exhibition Design
H.Moser & Cie 25
A Concept Driven by Air and Movement
The creative direction naturally gravitated toward the theme of air, a symbol of renewal and freedom. An installation of 92 fans placed along the perimeter generates a subtle, continuous motion, while a chandelier composed of twelve fans becomes a central sculptural statement. This kinetic language brings life to the space, creating a gentle rhythm that animates the stand without overwhelming it.
A Concept Driven by Air and Movement
The creative direction naturally gravitated toward the theme of air, a symbol of renewal and freedom. An installation of 92 fans placed along the perimeter generates a subtle, continuous motion, while a chandelier composed of twelve fans becomes a central sculptural statement. This kinetic language brings life to the space, creating a gentle rhythm that animates the stand without overwhelming it.
A Concept Driven by Air and Movement
The creative direction naturally gravitated toward the theme of air, a symbol of renewal and freedom. An installation of 92 fans placed along the perimeter generates a subtle, continuous motion, while a chandelier composed of twelve fans becomes a central sculptural statement. This kinetic language brings life to the space, creating a gentle rhythm that animates the stand without overwhelming it.
Enhancing the Watches Through Sensory Detail
Each display case integrates a delicate aluminum ribbon, lightly moved by airflow, subtly caressing the timepieces. This almost imperceptible motion draws attention to the watches while reinforcing the sensation of lightness and precision. The interaction between air, material and object elevates the watches beyond static presentation, allowing them to be perceived as living creations.
Enhancing the Watches Through Sensory Detail
Each display case integrates a delicate aluminum ribbon, lightly moved by airflow, subtly caressing the timepieces. This almost imperceptible motion draws attention to the watches while reinforcing the sensation of lightness and precision. The interaction between air, material and object elevates the watches beyond static presentation, allowing them to be perceived as living creations.
Enhancing the Watches Through Sensory Detail
Each display case integrates a delicate aluminum ribbon, lightly moved by airflow, subtly caressing the timepieces. This almost imperceptible motion draws attention to the watches while reinforcing the sensation of lightness and precision. The interaction between air, material and object elevates the watches beyond static presentation, allowing them to be perceived as living creations.
POP Identity and Creative Expression
The scenography echoes the POP collection through vibrant colors and daring compositions, balancing innovation with elegance. The result is an immersive environment that reflects the creative audacity of both brands, while remaining faithful to their identity. The stand becomes not only a place of presentation, but an experience — fresh, unexpected and unmistakably contemporary.
POP Identity and Creative Expression
The scenography echoes the POP collection through vibrant colors and daring compositions, balancing innovation with elegance. The result is an immersive environment that reflects the creative audacity of both brands, while remaining faithful to their identity. The stand becomes not only a place of presentation, but an experience — fresh, unexpected and unmistakably contemporary.
POP Identity and Creative Expression
The scenography echoes the POP collection through vibrant colors and daring compositions, balancing innovation with elegance. The result is an immersive environment that reflects the creative audacity of both brands, while remaining faithful to their identity. The stand becomes not only a place of presentation, but an experience — fresh, unexpected and unmistakably contemporary.
A PROJECT BY ICONIA
For Watches and Wonders 2025, the H. Moser & Cie and Hautlence booth was conceived as a breath of fresh air both literally and conceptually. The project introduces a renewed creative momentum, celebrating bold color, experimentation and a playful yet refined approach to contemporary watchmaking. Movement, lightness and sensation became the guiding principles of the scenography, transforming the stand into a living, dynamic environment.
Retail Design
Exhibition Design
Nathalie Cobos
For Watches & Wonders 2025, we wanted to bring fresh air into an industry often trapped in convention. The booth captured exactly what we wanted to express: movement, audacity and renewal. The fan installations created a striking visual signature that carried seamlessly from the booth to the windows: coherent, unexpected and memorable. What I loved about this project was its bold simplicity. Using wind as a visual language gave the entire space a strong emotional pulse, while perfectly reflecting H. Moser & Cie.’s disruptive spirit. And the collaborative process behind it made it even more special. Working with Jonathan and the Iconia team felt incredibly fluid: ambitious ideas, no unnecessary noise, and a shared instinct for creating something people would genuinely remember
For Watches & Wonders 2025, we wanted to bring fresh air into an industry often trapped in convention. The booth captured exactly what we wanted to express: movement, audacity and renewal. The fan installations created a striking visual signature that carried seamlessly from the booth to the windows: coherent, unexpected and memorable. What I loved about this project was its bold simplicity. Using wind as a visual language gave the entire space a strong emotional pulse, while perfectly reflecting H. Moser & Cie.’s disruptive spirit. And the collaborative process behind it made it even more special. Working with Jonathan and the Iconia team felt incredibly fluid: ambitious ideas, no unnecessary noise, and a shared instinct for creating something people would genuinely remember
Next
Project
©
Coquie 2026
Studio
Coquie
Turning space into stories you can walk through
H.Moser & Cie 25
For Watches and Wonders 2025, the H. Moser & Cie and Hautlence booth was conceived as a breath of fresh air both literally and conceptually. The project introduces a renewed creative momentum, celebrating bold color, experimentation and a playful yet refined approach to contemporary watchmaking. Movement, lightness and sensation became the guiding principles of the scenography, transforming the stand into a living, dynamic environment.
For Watches and Wonders 2025, the H. Moser & Cie and Hautlence booth was conceived as a breath of fresh air both literally and conceptually. The project introduces a renewed creative momentum, celebrating bold color, experimentation and a playful yet refined approach to contemporary watchmaking. Movement, lightness and sensation became the guiding principles of the scenography, transforming the stand into a living, dynamic environment.
Retail Design
Exhibition Design
H.Moser & Cie 25
A Concept Driven by Air and Movement
The creative direction naturally gravitated toward the theme of air, a symbol of renewal and freedom. An installation of 92 fans placed along the perimeter generates a subtle, continuous motion, while a chandelier composed of twelve fans becomes a central sculptural statement. This kinetic language brings life to the space, creating a gentle rhythm that animates the stand without overwhelming it.
A Concept Driven by Air and Movement
The creative direction naturally gravitated toward the theme of air, a symbol of renewal and freedom. An installation of 92 fans placed along the perimeter generates a subtle, continuous motion, while a chandelier composed of twelve fans becomes a central sculptural statement. This kinetic language brings life to the space, creating a gentle rhythm that animates the stand without overwhelming it.
A Concept Driven by Air and Movement
The creative direction naturally gravitated toward the theme of air, a symbol of renewal and freedom. An installation of 92 fans placed along the perimeter generates a subtle, continuous motion, while a chandelier composed of twelve fans becomes a central sculptural statement. This kinetic language brings life to the space, creating a gentle rhythm that animates the stand without overwhelming it.
Enhancing the Watches Through Sensory Detail
Each display case integrates a delicate aluminum ribbon, lightly moved by airflow, subtly caressing the timepieces. This almost imperceptible motion draws attention to the watches while reinforcing the sensation of lightness and precision. The interaction between air, material and object elevates the watches beyond static presentation, allowing them to be perceived as living creations.
Enhancing the Watches Through Sensory Detail
Each display case integrates a delicate aluminum ribbon, lightly moved by airflow, subtly caressing the timepieces. This almost imperceptible motion draws attention to the watches while reinforcing the sensation of lightness and precision. The interaction between air, material and object elevates the watches beyond static presentation, allowing them to be perceived as living creations.
Enhancing the Watches Through Sensory Detail
Each display case integrates a delicate aluminum ribbon, lightly moved by airflow, subtly caressing the timepieces. This almost imperceptible motion draws attention to the watches while reinforcing the sensation of lightness and precision. The interaction between air, material and object elevates the watches beyond static presentation, allowing them to be perceived as living creations.
POP Identity and Creative Expression
The scenography echoes the POP collection through vibrant colors and daring compositions, balancing innovation with elegance. The result is an immersive environment that reflects the creative audacity of both brands, while remaining faithful to their identity. The stand becomes not only a place of presentation, but an experience — fresh, unexpected and unmistakably contemporary.
POP Identity and Creative Expression
The scenography echoes the POP collection through vibrant colors and daring compositions, balancing innovation with elegance. The result is an immersive environment that reflects the creative audacity of both brands, while remaining faithful to their identity. The stand becomes not only a place of presentation, but an experience — fresh, unexpected and unmistakably contemporary.
POP Identity and Creative Expression
The scenography echoes the POP collection through vibrant colors and daring compositions, balancing innovation with elegance. The result is an immersive environment that reflects the creative audacity of both brands, while remaining faithful to their identity. The stand becomes not only a place of presentation, but an experience — fresh, unexpected and unmistakably contemporary.
A PROJECT BY ICONIA
For Watches and Wonders 2025, the H. Moser & Cie and Hautlence booth was conceived as a breath of fresh air both literally and conceptually. The project introduces a renewed creative momentum, celebrating bold color, experimentation and a playful yet refined approach to contemporary watchmaking. Movement, lightness and sensation became the guiding principles of the scenography, transforming the stand into a living, dynamic environment.
Retail Design
Exhibition Design
Nathalie Cobos
For Watches & Wonders 2025, we wanted to bring fresh air into an industry often trapped in convention. The booth captured exactly what we wanted to express: movement, audacity and renewal. The fan installations created a striking visual signature that carried seamlessly from the booth to the windows: coherent, unexpected and memorable. What I loved about this project was its bold simplicity. Using wind as a visual language gave the entire space a strong emotional pulse, while perfectly reflecting H. Moser & Cie.’s disruptive spirit. And the collaborative process behind it made it even more special. Working with Jonathan and the Iconia team felt incredibly fluid: ambitious ideas, no unnecessary noise, and a shared instinct for creating something people would genuinely remember
For Watches & Wonders 2025, we wanted to bring fresh air into an industry often trapped in convention. The booth captured exactly what we wanted to express: movement, audacity and renewal. The fan installations created a striking visual signature that carried seamlessly from the booth to the windows: coherent, unexpected and memorable. What I loved about this project was its bold simplicity. Using wind as a visual language gave the entire space a strong emotional pulse, while perfectly reflecting H. Moser & Cie.’s disruptive spirit. And the collaborative process behind it made it even more special. Working with Jonathan and the Iconia team felt incredibly fluid: ambitious ideas, no unnecessary noise, and a shared instinct for creating something people would genuinely remember
Next
Project
©
Coquie 2026
Studio
Coquie