Alpina
This year, Alpina chose to dive deep into its heritage, drawing from its rich history to create an immersive and educational brand experience. Designed as a living museum, the space invites visitors to explore the evolution of the brand, from its origins to its contemporary collections, through a tactile and narrative approach.
This year, Alpina chose to dive deep into its heritage, drawing from its rich history to create an immersive and educational brand experience. Designed as a living museum, the space invites visitors to explore the evolution of the brand, from its origins to its contemporary collections, through a tactile and narrative approach.
Retail Design
Exhibition Design
Alpina
A Living Archive of the Brand
Each compartment within the exhibition highlights a key date or milestone in Alpina’s history. By opening and interacting with the displays, visitors discover watch boxes inspired by early 20th-century horological cases. This hands-on experience transforms historical content into an engaging journey, making the past tangible and accessible.
A Living Archive of the Brand
Each compartment within the exhibition highlights a key date or milestone in Alpina’s history. By opening and interacting with the displays, visitors discover watch boxes inspired by early 20th-century horological cases. This hands-on experience transforms historical content into an engaging journey, making the past tangible and accessible.
A Living Archive of the Brand
Each compartment within the exhibition highlights a key date or milestone in Alpina’s history. By opening and interacting with the displays, visitors discover watch boxes inspired by early 20th-century horological cases. This hands-on experience transforms historical content into an engaging journey, making the past tangible and accessible.
Contemporary Expression Through Design
A central display table contrasts the historical elements by showcasing the brand’s modern identity. Clean lines and soft geometries support the presentation of current collections, displayed on pastel-colored surfaces. This dialogue between past and present reinforces Alpina’s continuity and evolution.
Contemporary Expression Through Design
A central display table contrasts the historical elements by showcasing the brand’s modern identity. Clean lines and soft geometries support the presentation of current collections, displayed on pastel-colored surfaces. This dialogue between past and present reinforces Alpina’s continuity and evolution.
Contemporary Expression Through Design
A central display table contrasts the historical elements by showcasing the brand’s modern identity. Clean lines and soft geometries support the presentation of current collections, displayed on pastel-colored surfaces. This dialogue between past and present reinforces Alpina’s continuity and evolution.
Graphic Identity as a Storytelling Tool
The display cases echo the heritage theme through the use of the brand’s signature pattern, applied like a stamp onto textile surfaces. This graphic gesture acts as both a visual marker and an intellectual statement, subtly communicating the brand’s DNA while unifying the scenography.
Graphic Identity as a Storytelling Tool
The display cases echo the heritage theme through the use of the brand’s signature pattern, applied like a stamp onto textile surfaces. This graphic gesture acts as both a visual marker and an intellectual statement, subtly communicating the brand’s DNA while unifying the scenography.
Graphic Identity as a Storytelling Tool
The display cases echo the heritage theme through the use of the brand’s signature pattern, applied like a stamp onto textile surfaces. This graphic gesture acts as both a visual marker and an intellectual statement, subtly communicating the brand’s DNA while unifying the scenography.
A PROJECT BY ICONIA
This year, Alpina chose to dive deep into its heritage, drawing from its rich history to create an immersive and educational brand experience. Designed as a living museum, the space invites visitors to explore the evolution of the brand, from its origins to its contemporary collections, through a tactile and narrative approach.
Retail Design
Exhibition Design
Lise Berrod
Over 140 years of heritage unveiled through rotating frames, revealing historical treasures accumulated over the decades.
Over 140 years of heritage unveiled through rotating frames, revealing historical treasures accumulated over the decades.
Next
Project
©
Coquie 2026
Studio
Coquie
Turning space into stories you can walk through
Alpina
This year, Alpina chose to dive deep into its heritage, drawing from its rich history to create an immersive and educational brand experience. Designed as a living museum, the space invites visitors to explore the evolution of the brand, from its origins to its contemporary collections, through a tactile and narrative approach.
This year, Alpina chose to dive deep into its heritage, drawing from its rich history to create an immersive and educational brand experience. Designed as a living museum, the space invites visitors to explore the evolution of the brand, from its origins to its contemporary collections, through a tactile and narrative approach.
Retail Design
Exhibition Design
Alpina
A Living Archive of the Brand
Each compartment within the exhibition highlights a key date or milestone in Alpina’s history. By opening and interacting with the displays, visitors discover watch boxes inspired by early 20th-century horological cases. This hands-on experience transforms historical content into an engaging journey, making the past tangible and accessible.
A Living Archive of the Brand
Each compartment within the exhibition highlights a key date or milestone in Alpina’s history. By opening and interacting with the displays, visitors discover watch boxes inspired by early 20th-century horological cases. This hands-on experience transforms historical content into an engaging journey, making the past tangible and accessible.
A Living Archive of the Brand
Each compartment within the exhibition highlights a key date or milestone in Alpina’s history. By opening and interacting with the displays, visitors discover watch boxes inspired by early 20th-century horological cases. This hands-on experience transforms historical content into an engaging journey, making the past tangible and accessible.
Contemporary Expression Through Design
A central display table contrasts the historical elements by showcasing the brand’s modern identity. Clean lines and soft geometries support the presentation of current collections, displayed on pastel-colored surfaces. This dialogue between past and present reinforces Alpina’s continuity and evolution.
Contemporary Expression Through Design
A central display table contrasts the historical elements by showcasing the brand’s modern identity. Clean lines and soft geometries support the presentation of current collections, displayed on pastel-colored surfaces. This dialogue between past and present reinforces Alpina’s continuity and evolution.
Contemporary Expression Through Design
A central display table contrasts the historical elements by showcasing the brand’s modern identity. Clean lines and soft geometries support the presentation of current collections, displayed on pastel-colored surfaces. This dialogue between past and present reinforces Alpina’s continuity and evolution.
Graphic Identity as a Storytelling Tool
The display cases echo the heritage theme through the use of the brand’s signature pattern, applied like a stamp onto textile surfaces. This graphic gesture acts as both a visual marker and an intellectual statement, subtly communicating the brand’s DNA while unifying the scenography.
Graphic Identity as a Storytelling Tool
The display cases echo the heritage theme through the use of the brand’s signature pattern, applied like a stamp onto textile surfaces. This graphic gesture acts as both a visual marker and an intellectual statement, subtly communicating the brand’s DNA while unifying the scenography.
Graphic Identity as a Storytelling Tool
The display cases echo the heritage theme through the use of the brand’s signature pattern, applied like a stamp onto textile surfaces. This graphic gesture acts as both a visual marker and an intellectual statement, subtly communicating the brand’s DNA while unifying the scenography.
A PROJECT BY ICONIA
This year, Alpina chose to dive deep into its heritage, drawing from its rich history to create an immersive and educational brand experience. Designed as a living museum, the space invites visitors to explore the evolution of the brand, from its origins to its contemporary collections, through a tactile and narrative approach.
Retail Design
Exhibition Design
Lise Berrod
Over 140 years of heritage unveiled through rotating frames, revealing historical treasures accumulated over the decades.
Over 140 years of heritage unveiled through rotating frames, revealing historical treasures accumulated over the decades.
Next
Project
©
Coquie 2026
Studio
Coquie
Turning space into stories you can walk through
Alpina
This year, Alpina chose to dive deep into its heritage, drawing from its rich history to create an immersive and educational brand experience. Designed as a living museum, the space invites visitors to explore the evolution of the brand, from its origins to its contemporary collections, through a tactile and narrative approach.
This year, Alpina chose to dive deep into its heritage, drawing from its rich history to create an immersive and educational brand experience. Designed as a living museum, the space invites visitors to explore the evolution of the brand, from its origins to its contemporary collections, through a tactile and narrative approach.
Retail Design
Exhibition Design
Alpina
A Living Archive of the Brand
Each compartment within the exhibition highlights a key date or milestone in Alpina’s history. By opening and interacting with the displays, visitors discover watch boxes inspired by early 20th-century horological cases. This hands-on experience transforms historical content into an engaging journey, making the past tangible and accessible.
A Living Archive of the Brand
Each compartment within the exhibition highlights a key date or milestone in Alpina’s history. By opening and interacting with the displays, visitors discover watch boxes inspired by early 20th-century horological cases. This hands-on experience transforms historical content into an engaging journey, making the past tangible and accessible.
A Living Archive of the Brand
Each compartment within the exhibition highlights a key date or milestone in Alpina’s history. By opening and interacting with the displays, visitors discover watch boxes inspired by early 20th-century horological cases. This hands-on experience transforms historical content into an engaging journey, making the past tangible and accessible.
Contemporary Expression Through Design
A central display table contrasts the historical elements by showcasing the brand’s modern identity. Clean lines and soft geometries support the presentation of current collections, displayed on pastel-colored surfaces. This dialogue between past and present reinforces Alpina’s continuity and evolution.
Contemporary Expression Through Design
A central display table contrasts the historical elements by showcasing the brand’s modern identity. Clean lines and soft geometries support the presentation of current collections, displayed on pastel-colored surfaces. This dialogue between past and present reinforces Alpina’s continuity and evolution.
Contemporary Expression Through Design
A central display table contrasts the historical elements by showcasing the brand’s modern identity. Clean lines and soft geometries support the presentation of current collections, displayed on pastel-colored surfaces. This dialogue between past and present reinforces Alpina’s continuity and evolution.
Graphic Identity as a Storytelling Tool
The display cases echo the heritage theme through the use of the brand’s signature pattern, applied like a stamp onto textile surfaces. This graphic gesture acts as both a visual marker and an intellectual statement, subtly communicating the brand’s DNA while unifying the scenography.
Graphic Identity as a Storytelling Tool
The display cases echo the heritage theme through the use of the brand’s signature pattern, applied like a stamp onto textile surfaces. This graphic gesture acts as both a visual marker and an intellectual statement, subtly communicating the brand’s DNA while unifying the scenography.
Graphic Identity as a Storytelling Tool
The display cases echo the heritage theme through the use of the brand’s signature pattern, applied like a stamp onto textile surfaces. This graphic gesture acts as both a visual marker and an intellectual statement, subtly communicating the brand’s DNA while unifying the scenography.
A PROJECT BY ICONIA
This year, Alpina chose to dive deep into its heritage, drawing from its rich history to create an immersive and educational brand experience. Designed as a living museum, the space invites visitors to explore the evolution of the brand, from its origins to its contemporary collections, through a tactile and narrative approach.
Retail Design
Exhibition Design
Lise Berrod
Over 140 years of heritage unveiled through rotating frames, revealing historical treasures accumulated over the decades.
Over 140 years of heritage unveiled through rotating frames, revealing historical treasures accumulated over the decades.
Next
Project
©
Coquie 2026
Studio
Coquie